Digital Workers to the rescue in Hospitality Industry

RPA can really help the hospitality industry ride the roller coaster of bookings; cancellations and amendments driven by the uncertainty of the current pandemic. The industry has seen that its time to change and that change will be permanent.

The unprecedented impact from the COVID-19 Pandemic has thrown the hospitality industry into uncharted waters. There are so many unknowns and concerns for the immediate future. Hospitality businesses are expected to make considerable changes to their operations to safeguard employees’ and customers and re-engage with them to build their willingness to patronize their business.

An unexpected by-product is that many businesses have taken the opportunity of site closures, restrictions to take a step back and take a long hard look at some fundamentals about their operations:

  • What will the industry look like even in a post pandemic world?
  • How can we prepare for the potential rollercoaster of impending rapidly imposed/relaxed lockdowns and restrictions?
  • How do we interact and yet still delight our customers in the future?

Digital is now a prevailing concept. The hospitality sector is looking to capitalize on such technologies to support customers choices as to whether they want to interact or distance themselves and how and how/when they to book.

Industry leaders must look at tech-enabled solutions to increase operational efficiency and manage increasing volatility in operational processing of data. Suddenly when there is a lockdown, everyone cancel’s/amends their booking then lockdown eases everybody remakes their bookings. Some organizations now have 10s of thousands of emails sitting in inboxes waiting to be processed and are finding it difficult to ride the roller coaster.

This is where the hospitality sector is now turning increasing to a digital workforce. Robotic Process Automation (RPA) can automate time consuming processes and effectively drive greater efficiency. A robot can easily pick up the slack and process. Digital workers can work 24/7 and additional robots brought on-stream to cater for volatile demands. They fit right into the digital world.

A key feature of RPA is that solutions can be delivered quickly and very cost effectively. This technology provides the adaptability and flexibility to integrate disparate systems and processes without the need of expensive source system developments and enhancements.

Evolving a digital workforce can free up experienced staff to tackle evolving Covid-19 challenges.

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